Methodologically & Qualitatively Different
We create balanced and objective measurement frameworks to ensure our clients gain contextual insights into what is or isn’t working and most importantly, why. Our approach looks across qualitative, quantitative, informative and actionable data points to tell a complete and dynamic story of how a brand is truly performing.
We customize this method for each client to deliver insights that can shape the strategic path forward for consistent growth and improvement.
Our Solutions
PR Measurement & Strategy
Customized and contextual reporting showcasing how public relations, communications, marketing and/or publicity campaigns and efforts perform over time and in relation to key competitors. Measurement will touch on past performance in regard to who you reached, what influenced success or failure, but will focus most importantly on strategic guidance for where the opportunity lies to improve desired business outcomes.
Media Landscape Analysis
A comprehensive analysis of all traditional and/or social media coverage and content around a strategically relevant focus area, such as a topic, trend or current event. This helps you understand the media coverage, audience engagement, brand relevance and impact, competitor brand intelligence and contextual insights for how to retain or grow brand reputation and mitigate crisis.
Target Audience Persona Creation
Better understand your target audiences through the creation of audience personas using nuanced attributes and affinities, such as demographics & socioeconomics, social & digital media habits, interests, brand affinities, media preferences and influencer & celebrity fandom. With this information, clients can build unique strategies to reach and effectively influence these audiences, while simultaneously informing better message alignment and media targeting success.
Primary Research & Surveys
Cost-effectively tap into custom audience research through targeting specific demographic, psychographic, geographic and other behavioral criteria to better understand key audiences within a pre-built panel of tens of millions of respondents. Insights gained include media affinities, content consumptions preferences, message resonance and other strategically valuable information. This data can be used to weigh future measurable performance in ongoing reporting and/or shape the lens by which we want to value and interpret other media landscape data.
Translating Data into a Visual Narrative
One of the most challenging aspects of data analysis and storytelling is how to convey the information and insights to a dynamic set of stakeholders with different perspectives about what is most important.
Executives need top-line strategic takeaways and risk analysis to make better decisions
PR/comms leaders need clarity on whether strategies are working or not and why
Marketing leads/teams care about how their work plays in the greater promotional machine and if there is anything tangible that can be conveyed in terms of value or impact generated
Individual contributors want playbooks and cheat-sheets to help them understand where they can save time and improve impact and performance for the same level of effort
We curate and customize reports that visually tell a nuanced story, rich with context, valuable perspective and recommendations and meet your stakeholders where they are in terms of data-fluency. We deliver information that is important to them in ways that make it easy to consume, understand and take action.
We can also provide our most data-hungry clients with interactive dashboards, putting all the raw and segmentable data at their fingertips. This dynamic assest is a long-term referenceable body of work that can be used to inform future strategy, gain insight and provide guidance on new business challenges.