Peacock came to Incite after having invested in exhaustive and sophisticated efforts to better understand their core audiences’ viewing habits and entertainment content preferences. With this information in hand, the last piece of the puzzle the brand needed was expertise and guidance for how to best connect what they already knew to core media consumption affinities. This audience intelligence would allow them to weigh the impact and effectiveness of their public relations and publicity efforts across the media landscape, while also better understanding their competitors. Incite helped them conduct this primary research, leveraged it to better analyze all streaming competitor media performance and built a scalable long-term measurement framework to evaluate all future public relations, publicity and communications efforts.
Moving Brands Forward With Data That Helps Them Do More
Moonbug came to Incite to better understand the audience characteristics and media affinities of parents with children currently within their target age demographic. In addition to wanting better knowledge of what media mattered most to these parents, Moonbug also wanted to know how it was faring against other popular children's entertainment brands, as well as their shows/franchises. Core strategic themes that we analyzed helped them understand current market opinions related to topics like screen time, childhood learning & development and cultural awareness & sensitivity. Incite’s research also created their first real approach for measuring the effectiveness of all future media strategies.
Incite helped an up-and-coming public relations agency service the wide ranging and challenging needs of McDonald’s, the largest global restaurant brand in the world. McDonald's needed numerous crisis management reports, executed through real time alerting and monitoring/reporting that involved globally significant social, economic, cultural and political events, not the least of which was the most recent United States Presidential Election. This work helped inform public relations, communications and C-suite operating leaders better quantify and understand consumer sentiment and their contextual opinions via social media on sensitive topics that could dramatically affect brand reputation. Incite also assisted in providing media landscape analysis to keep pace with the volatile news cycle and its impact on immediate and future consumer perception.