Incite was born from the belief that data should be a strategic advantage, inspiring action and
informing the path forward…

Neil Stout
Founder

Neil Stout is the founder, lead data analyst and storyteller of Incite. As a seasoned executive with 20 years of experience, Neil has established himself and his reputation as a trusted industry leader by providing sound counsel to countless c-suite operators for the world’s largest and most well renowned brands. His unconventional analytical approach, uniquely bold perspectives and takeaways, as well as his savvy business acumen, have helped hundreds of clients solve problems to increase profits, tap into unforeseen opportunities and evade crises through unparalleled data analysis and business intelligence.

Neil's expertise lies in utilizing data analysis and storytelling to help executive stakeholders connect the dots that matter most to them. He leverages data visualization and minimalistic artistry to bring key insights to life in simplistic ways that inspire innovation and yield almost unfair competitive advantages for his clients. Neil has achieved such high recognition through his career by successfully building and scaling teams of brilliant individuals to meet the demands of modern marketing, public relations and communications leaders who depend on having this level of trusted data to inform their strategy, now more than ever.

Before founding Incite, Neil previously held global executive leadership roles at Qualified Digital, Zeno Group and Concierge Auctions, where he created successful analytics practices and unlocked the value of data for unprecedented revenue and profit.

Data With a Human Touch

Incite is powered by a strong bench of highly skilled data analysts with a diverse range of expertise. This team leverages cutting-edge tools and Incite’s balanced and objective methodology to uncover key takeaways and inform decision-making for clients. Often times, this means writing custom queries, cleaning and filtering data manually, pouring through thousands of news articles and individually classifying each piece of coverage for the complex and bespoke needs of any given project.

Our team is also supported by a handful of award winning and industry leading public relations, communications and publicity experts who help us interpret the meaning of the data for increased clarity on how we can connect back to core client business objectives. This is how we deliver actionable insights that are custom tailored to the unique needs of our clients.